First Impressions are powerful. A fantastic first impression will prompt customers to come back and to tell their friends. A poor first impression will mean the customer is unlikely to come back and will also tell their friends.
Check your business against this list:
Phone Calls:
- Answered Quickly
- Friendly and eager to help (Smile when you pickup the phone, it really works)
- Quickly put through to the right person OR
- accurate message taken, "no problem" attitude, speedy callback
Online, Website:
- Value proposition easy to understand, typo free
- Easy to navigate and to order your products or services
- Easy to contact you with feedback or queries
- Not too many clicks or too much scrolling required. No annoying pop-ups
Visit to your office:
- Greeted straightaway
- Friendly, welcoming, professional, attractive premises
- The team is amazing, keen to work with the customer or client
- If asked to wait, they are made comfortable, offered refreshment
Visiting your Showroom:
- Looks good, feels better
- Team presence is just right (not all over the visitor or ignoring them)
- Staff know the product, but listen to what the customer needs
- Shop floor is well organised, good signage, good looking display
For more information contact Better Business Accountants profit@betterbusiness.co.nz www.betterbusiness.co.nz